Episode 29

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Published on:

4th Jan 2023

Creating Your Own Economy

As we approach 2023 I know a lot of people are concerned about what the year may bring from an economic standpoint. The financial gurus can’t seem to agree as to whether or not we’re in a recession, but my thought is this. If we are in a recession, choose not to participate. That’s what this episode is all about. We’ll call it “creating your own economy”

  • You ever notice how no matter what’s going on in the world, some people thrive? 
  • Opportunities to buy equipment at pennies on the dollar
  • Opportunities to buy up failing shops
  • Opportunities to hire great technicians

Talking Points

  • You ever notice how no matter what’s going on in the world, some people thrive? 
  • Opportunities to buy equipment at pennies on the dollar
  • Opportunities to buy up failing shops
  • Opportunities to hire great technicians
  • Don’t freak out. Don’t get back under your tools
  • Don’t “pause” your coaching - if you’re not working with a coach - start
  • Don’t spend to reduce taxes - tell them about 2007
  • Don’t stop marketing - double down if anything - your competition will stop - this is where the best “fall into” opportunities
  • Reaccess your core values and live by them
  • Become a professional money manager
  • Write more content, make more videos, and take some ownership in thought leadership
  • Become a broken record about your business - personal social media
  • Go all-in on providing the best customer experience
  • Audit your bank accounts and cancel unnecessary subscriptions, etc
  • Be positive - infectiously positive. Be the light in a time of darkness.
  • Be generous - if things are going well, which they will if you refuse to participate in a downturn, make sure the people who are taking care of you are also thriving.

It’s not just about having money. It’s about having the right mindset.


How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - podcast@shopmarketingpros.com 


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About the Podcast

The Auto Repair Marketing Podcast
The Auto Repair Marketing Podcast with Kim and Brian Walker. Experts in their field who work with shop owners take it to the next level and create a unique approach to marketing. See the growth in your business you’ve been working so hard for by using time-proven marketing that works, fueled to go further by your shop's uniqueness.