Episode 30

Published on:

11th Jan 2023

How to Create The Perfect Careers Page [E030]

With the challenges of hiring post-pandemic in an industry where there is an actual shortage of skilled labor, it’s important that you do everything you can to get a leg up on your competition. Yet most shop owners pay zero attention to the careers page on their website. In this episode, we talk about how to build the perfect careers page that will help entice great technicians to come work for your shop.

Talking Points

  • This isn’t going to be easy. Commit to the time needed to do it right
  • You need to meet with your team to learn what they really like about working for you
  • Core values are important to people looking for a new work home
  • Gather all assets before talking to your website provider - it will make the process go much faster
  • The page needs to look great. Hire a designer. It’s an investment in your business
  • Entertain prospective team members even when you’re not hiring. Keep the pipeline full.

Lagniappe (Books, Links, Other Podcasts, etc)

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - podcast@shopmarketingpros.com 

Thanks to our partner, RepairPal. Visit the Web HERE

Show artwork for The Auto Repair Marketing Podcast

About the Podcast

The Auto Repair Marketing Podcast
The Auto Repair Marketing Podcast with Kim and Brian Walker. Experts in their field who work with shop owners take it to the next level and create a unique approach to marketing. See the growth in your business you’ve been working so hard for by using time-proven marketing that works, fueled to go further by your shop's uniqueness.