Episode 28

Published on:

28th Dec 2022

Car Count Isn't Your Problem with Chris Cotton [E028]

Today our guest is Chris Cotton, owner of AutoFix Auto Repair Coaching, and also the host of The Weekly Blitz with Chris Cotton - which is also part of Aftermarket Radio Network

Most often when a shop owner starts seeking out marketing options they’re doing it because they perceive they have a car-count problem. There are certainly cases where that is true, but there’s more to revenue than car count. In fact, there’s much more to the success of a shop than revenue. Revenue definitely solves a lot of problems, but let’s talk today about some other ways to make your shop more successful.

Talking Points

  • Average repair order and profit margin need to be optimized before you try to fix a broken business with marketing.
  • What is your average estimate?
  • Your job as the shop owner is to drive processes and procedures.
  • Good marketing isn’t cheap and will not provide a return if you’re not maximizing the cars you already have.

Lagniappe (Books, Links, Other Podcasts, etc)

How To Get In Touch with Chris

Website - https://autoshopcoaching.com 

Email - chris@autofixsos.com 

Phone - (580) 491-3519

How To Get In Touch with Kim and Brian Walker

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - podcast@shopmarketingpros.com 

Thanks to our partner, RepairPal. Visit the Web HERE

Show artwork for The Auto Repair Marketing Podcast

About the Podcast

The Auto Repair Marketing Podcast
The Auto Repair Marketing Podcast with Kim and Brian Walker. Experts in their field who work with shop owners take it to the next level and create a unique approach to marketing. See the growth in your business you’ve been working so hard for by using time-proven marketing that works, fueled to go further by your shop's uniqueness.