Episode 73

Published on:

8th Nov 2023

Having Patience With Google Ads with Hallie Wasinger [E073]

In this episode of The Auto Repair Marketing Podcast my guest is Hallie Wassinger, Digital Ads Manager for Shop Marketing Pros. Hallie talks about the first 90 days for a new Google Ads campaign and how important it is to have patience during that time period of machine learning and manual optimization.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Show Notes with Timestamps

  • The importance of patience with Google Ads campaigns (00:00:48) Setting realistic expectations and explaining the learning phase of Google Ads to clients.
  • The learning phase of Google Ads (00:03:30) Explaining how Google takes time to learn about a business and optimize ads during the learning phase.
  • Avoiding large-scale changes during the learning phase (00:05:31) Discussing the negative impact of making significant changes to campaign settings during the learning phase and the importance of stability.
  • The importance of allowing time for large-scale changes (00:07:07)The need to give at least 30 days for large-scale changes to take effect and for Google to learn and optimize accordingly.
  • Making changes to ad copy (00:08:07) Minor changes to ad copy can be made, but it's important to assess the performance of different headlines and descriptions over a period of 30 to 60 days.
  • The impact of landing page optimization on Google Ads (00:09:07) Sending ads to landing pages optimized for targeted keywords improves user experience, ad quality score, and ad serving.
  • The learning phase and large-scale changes (00:13:42) Discussion on the effects of making large-scale changes to a Google Ads campaign, such as splitting budgets between campaigns and changing ad destinations.
  • Setting realistic budgets and increasing budgets (00:15:18) Importance of setting realistic budgets for Google Ads campaigns, assessing results during the learning phase, and considering budget increases for better results.
  • The 90-day mark and seeing results (00:19:04) Expectations for the completion of the learning phase and the time it takes to see ads reach their full potential, along with the need for regular maintenance after the 90-day mark.
  • The importance of patience with new Google Ads campaigns (00:20:47) Discussion about the need to trust the process and be patient with Google Ads campaigns, even beyond the 60-day mark.
  • Setting realistic expectations for Google Ads (00:20:58) Exploration of the stress and anxiety clients may experience in the early stages of a Google Ads campaign, and the importance of managing expectations.
  • Trusting the process and giving Google Ads time (00:21:48) Emphasizing the need to trust the process and give Google Ads campaigns time to show results, especially when working with a trusted marketing company.

Lagniappe (Books, Links, Other Podcasts, etc)

Blog: Patience Is Key With New Google Ads

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - podcast@shopmarketingpros.com

Show artwork for The Auto Repair Marketing Podcast

About the Podcast

The Auto Repair Marketing Podcast
The Auto Repair Marketing Podcast with Kim and Brian Walker. Experts in their field who work with shop owners take it to the next level and create a unique approach to marketing. See the growth in your business you’ve been working so hard for by using time-proven marketing that works, fueled to go further by your shop's uniqueness.