Episode 49

Published on:

24th May 2023

What Is ADA Compliance And How Does It Affect My Website? [E049]

More and more privately owned businesses have been the victims of ADA Title III compliance lawsuits than ever before, and a growing number of these lawsuits are due to lack of compliance on the business’ website.

It’s more important than ever that your auto repair shop’s website is compliant.

Join Brian in this episode to talk about what it means for shop’s website to be ADA compliant.

Talking Points

  • I am not a lawyer and this is not legal advice
  • Just like your office door needs a ramp and bathroom needs handrails, your website needs to be able to be viewed by those with vision and hearing impairments
  • This is not just total blindness and deafness but any impairments including colorblindness, poor vision, and hard of hearing.
  • There are 2 main reasons you need your website to be ADA compliant
  • The number of lawsuits happening
  • It’s the right thing to do
  • What makes a website ADA compliant?
  • Over 100 factors
  • Most important factors are:
  • Skip nav
  • Image alt text
  • Proper heading structure
  • Labels on form fields
  • Contrasting colors
  • Clear, easy to read fonts
  • Descriptive link text
  • Subtitles on videos
  • We use a free plugin with some nice features
  • I won’t guarantee a website ADA compliant
  • Do the basics and you’re probably good to go. Remember, I am not an attorney.
  • Where to start - wave.webaim.org 

How To Get In Touch with Cinch CRM

Website - https://cinch.io/ 

LinkedIn - https://www.linkedin.com/company/cinchplatform/ 

Facebook - https://www.facebook.com/CinchPlatform/ 

YouTube - https://www.youtube.com/@CinchPlatform 

How To Get In Touch with Shop Marketing Pros

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Thanks to our partner, RepairPal. Visit the Web HERE

Show artwork for The Auto Repair Marketing Podcast

About the Podcast

The Auto Repair Marketing Podcast
The Auto Repair Marketing Podcast with Kim and Brian Walker. Experts in their field who work with shop owners take it to the next level and create a unique approach to marketing. See the growth in your business you’ve been working so hard for by using time-proven marketing that works, fueled to go further by your shop's uniqueness.