Episode 36

Published on:

22nd Feb 2023

Is Email Marketing Dead? [E036]

Talking Points

  • October 5, 2021 - Do you remember last year when Facebook/Instagram went down?
  • Or on August 8, 2022, when Google Search, Maps, Drive, and YouTube went down. 
  • If you’ve got all your marketing eggs in the Facebook basket, or the Google basket, or worse you don’t even own your own website…. It would surely be nice to be able to send an email out to your customers. 
  • What about the day that Google wasn’t working?
  • What is the one thing you need to open an account for anything?
  • How do those organizations stay in touch?
  • How often are you checking your email inbox?
  • Email addresses are something you own. 
  • Great for slow-day marketing ideas.
  • Email marketing that’s not tied to a service reminder - the more educational, helpful types of emails. Something short and sweet and simple just to stay in front of your customer.
  • Showing up in their inbox.
  • Use your CRM! It’s probably got an email feature built-in you are already paying for.

Lagniappe (Books, Links, Other Podcasts, etc)

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - podcast@shopmarketingpros.com 

Thanks to our partner, RepairPal. Visit the Web HERE

Show artwork for The Auto Repair Marketing Podcast

About the Podcast

The Auto Repair Marketing Podcast
The Auto Repair Marketing Podcast with Kim and Brian Walker. Experts in their field who work with shop owners take it to the next level and create a unique approach to marketing. See the growth in your business you’ve been working so hard for by using time-proven marketing that works, fueled to go further by your shop's uniqueness.