Marketing For Fleet Work [E035]
Being the auto repair shop for fleet customers requires a different way of marketing. You’re not going to gain fleet customers doing the same marketing you do for retail customers. In this episode, we share real-life marketing tips and strategies to help you land those fleet customers you want!
Talking Points
- This is ALL about the relationship
- Develop your customer avatar for fleet customers
- Make your Dream 25 List
- Create a series of steps you want to take to create and nurture those relationships
- Where are their watering holes? Go there. Become a regular.
- What traditional marketing should you do for fleets?
Lagniappe (Books, Links, Other Podcasts, etc)
- Book: Giftology - https://www.amazon.com/Giftology-Increase-Referrals-Strengthen-Retention/dp/1619614332
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - podcast@shopmarketingpros.com
Thanks to our partner, RepairPal. Visit the Web HERE