Episode 32

full
Published on:

25th Jan 2023

Should You Use Coupons In Your Marketing Strategy?

If you want to get a good fight started in the automotive industry, all you have to do is start a discussion about coupons or discounts. In this episode, we dig into the topic. Should you use coupons in your marketing strategy?

Thank you to our friends at RepairPal for providing you with this episode. As shop owners, we were part of RepairPal’s Certified network, and you can learn more at RepairPal.com/shops.

Talking Points

  • Should you use coupons in your marketing strategy?
  • Will they bring you more clients?
  • What type of client are you trying to attract?
  • Are you good at converting “coupon customers” into lifelong customers?
  • If you do use coupons, what are some promotions you can do?
  • Can coupons be successful with high-end clients?
  • If you don’t want to do discounts but do want to run promotions, what are some ideas?

Lagniappe (Books, Links, Other Podcasts, etc)

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - podcast@shopmarketingpros.com 

Thanks to our partner, RepairPal. Visit the Web HERE

Show artwork for The Auto Repair Marketing Podcast

About the Podcast

The Auto Repair Marketing Podcast
The Auto Repair Marketing Podcast with Kim and Brian Walker. Experts in their field who work with shop owners take it to the next level and create a unique approach to marketing. See the growth in your business you’ve been working so hard for by using time-proven marketing that works, fueled to go further by your shop's uniqueness.