Episode 8

full
Published on:

10th Aug 2022

The Top Features an Auto Repair Shop Website Needs

Summary

Not all websites are created equal. Some are online brochures while others are sales machines that work 24/7/365. Which do you want yours to be? In this week’s episode, Kim and Brian each discuss the top 5 features they feel an auto repair shop website needs. Kim comes at it more from the consumer’s side while Brian talks more from the technical side. In the end, you’ll have a checklist of 10 important website features you can check against your shop’s website.

Talking Points

Kim’s Notes on What Customers Look for in a Website

  • About Us. Customers want to do business with people they know/like/trust. Help them by sharing your story.
  • Photos - They are looking for the real you.
  • Reviews - They want to see “social proof”
  • Will you solve their problem? (Do you work on their car.)
  • Make an appointment / Phone Number (Contact)

Brian’s

  • Google Analytics
  • ADA Compliance
  • Calls to Action
  • Real Photos
  • Unique Content & Blog

Thanks to our partner RepairPal. Vist on the Web HERE

How to Connect With Kim and Brian

Email: info@shopmarketingpros.com 

Shop Marketing Pros Website HERE

Meet us at the many industry events throughout the year.

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Lagniappe (Books, Links, Other Podcasts, etc)

Show artwork for The Auto Repair Marketing Podcast

About the Podcast

The Auto Repair Marketing Podcast
The Auto Repair Marketing Podcast with Kim and Brian Walker. Experts in their field who work with shop owners take it to the next level and create a unique approach to marketing. See the growth in your business you’ve been working so hard for by using time-proven marketing that works, fueled to go further by your shop's uniqueness.