The Two Books You Must Read If You Are Involved In Your Shop’s Marketing [E006]
The Two Books You Must Read If You Are Involved In Your Shop’s Marketing
ONE
Summary
If you’ve ever heard Brian or Kim teach, you’ve probably heard them recommend one or both of these great books. Brian likes to say that reading these two books will give you an MBA in auto repair shop marketing. Listen in to find out why, then go get the books and see what all the fuss is about!
TWO
Talking Points
- They Ask You Answer by Marcus Sheridan
- Revolutionary Approach to Sales & Content Marketing
- A different way of looking at business, marketing, and trust
- They Ask, You Answer - defined
- The Big 5
- Implementing the answers
- Soaking it into your shop - becoming part of the shop culture
- The cost. Is it expensive?
- Building a Story Brand by Donald Miller
- Our experience. How we heard about it.
- Going to Nashville - Brian
- Going to Nashville - Brian + Kim
- Getting the team onboard
- Reading the book(s)
- Listening to the podcast
- Most marketing is a waste of time, money, energy, effort
- 7 Elements of Great Storytelling to Grow Your Business
- It’s about the transformation of the character
- Implement it
THREE
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
FOUR
Lagniappe (Books, Links, Other Podcasts, etc)
- https://www.riverpoolsandspas.com/blog/author/marcus-sheridan
- Rev.com
- https://storybrand.com/
- Book: They Ask You Answer
- Book: Building a Storybrand
Thanks to our partner RepairPal. Vist on the Web HERE
How to Connect With Kim and Brian
Shop Marketing Pros Website HERE
Meet us at the many industry events throughout the year.
