Auto Hospitality: Turning Phone Calls Into Lifetime Customers with Husein Grabic [E222]

Thanks to our Partner, AppFueled

What if the problem with your marketing isn’t your marketing?

What if the phones are actually ringing, but your service advisors are letting the opportunities walk right back out the door?

That’s one of the big ideas we dig into with Husein Grabic, who is doing some pretty unconventional things at his three auto repair shops. Hussein is listening to new-customer phone calls, identifying the objections that are costing his shops business, training his service advisors with mock “ring ring” calls, and pushing his teams well outside their comfort zones.

And the results are pretty tough to argue with.

One of his shops went from about 220 cars a month to 330 in a single month, while another went from roughly 100 cars and $60,000–$70,000 in monthly revenue to 180 cars and $126,000. We also get into free inspections, price objections, appointment-setting, active deliveries, reviews, customer retention, and what Hussein calls “auto hospitality.”

Some of this will probably make you uncomfortable. Good.

If you’re a shop owner who wants to get more out of the marketing dollars you’re already spending, this conversation is packed with ideas worth testing in your own shop.

Listen to the full episode and see what happens when you stop assuming your team is doing everything right and start listening to what’s actually happening on the phones.

Lagniappe (Books, Links, Other Podcasts, etc)

Unreasonable Hospitality — Will Guidara

Thanks to our Partner, AppFueled

AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”

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