Auto Repair Marketing Podcast Culture, Core Values, and Marketing [E021] - The Auto Repair Marketing Podcast

Episode 21

Can Company Culture Have Anything To Do With Marketing? [E021]

Aren’t core values something you just hang on your wall and forget about? That’s how I used to feel about them until I had an enlightening. Core values and culture spread throughout your organization - even into your marketing. Kim and I have a conversation about marketing, culture, and core values in this episode. We hope you’ll listen in!

Talking Points

  • Mission. Vision. Values. Everyone talks about them, but not everyone lives them.
  • If you have them - 
  • can you recite them? 
  • Does your team know them - by heart? 
  • Are they so much a part of your company that your customers know them?
  • We were that company. Had them but they lived in a Google Doc or in a frame on the wall that people just walked past. 
  • How we developed our core values.
  • Where are they?
  • On the wall
  • Throughout our website, social, and other marketing
  • On our careers page, interviews, etc
  • In our onboarding
  • In our daily conversations
  • Reviews, Check-ins, Staff Meetings
  • Shieldys 
  • We live them. They’re in us. 

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - podcast@shopmarketingpros.com 

Thanks to our partner, RepairPal. Visit the Web HERE


About the Podcast

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The Auto Repair Marketing Podcast
The Next Level Approach to Marketing to Grow Your Business