Episode 97

Published on:

24th Apr 2024

Can Marketing "Even Out" The Workload? [E097]

Can Marketing "Even Out" The Workload?

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Show Notes

  • We often hear people say their marketing should “even out the workload,” but can it do that?
  • There are peaks and valleys throughout the year. That’s just life.
  • It’s hard to market to make a specific time busy
  • Marketing lifts the peaks and the valleys, but it can easily lift the peaks higher and the valleys not quite as much
  • SCHEDULING can even out the workload, or fill in the slow times
  • Scheduling long-time clients for the slow times
  • Scheduling the next visit like a dentist does
  • Can you do time specific campaigns? 
  • State fair campaign
  • Back-to-school campaign
  • Pre-trip inspections before summer and the holidays

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - podcast@shopmarketingpros.com

Lagniappe (Books, Links, Other Podcasts, etc)

  1. Canva - Mood Boards
Show artwork for The Auto Repair Marketing Podcast

About the Podcast

The Auto Repair Marketing Podcast
The Auto Repair Marketing Podcast with Kim and Brian Walker. Experts in their field who work with shop owners take it to the next level and create a unique approach to marketing. See the growth in your business you’ve been working so hard for by using time-proven marketing that works, fueled to go further by your shop's uniqueness.