Episode 40

Published on:

22nd Mar 2023

How to Shift Your Marketing When You’re Busy [E040]

This shop is too slow. This shop is too busy. This shop doesn’t know either way. It wasn’t long ago that we heard a good bit of chatter regarding shops who were experiencing slow days but most recently we have experienced shops on the other end of the spectrum. They’re too busy and have mentioned pausing their marketing. In this episode, we discuss what shops can do to shift their marketing instead of stopping all together.

Talking Points

  • The too-busy shop trend - sound crazy, but true.
  • Mistake: stop marketing. Busy today does not mean busy tomorrow.
  • Stopping all marketing creates a roller coaster effect
  • Everything is great until one day it isn’t
  • Do you own a business or do you own a job? It’s time to grow up.
  • Never stop marketing; pivot instead.
  • Change messaging to less sales/promotion and more culture
  • Start hiring
  • Focus on brand building
  • Messaging Shift to:
  • More company culture
  • Brand awareness
  • Great Place to work
  • Customer Acquisition
  • Ads
  • Community Relations
  • Social Media
  • SEO
  • Customer Retention
  • Emails
  • Texting
  • Social Media

Thanks to our partner, RepairPal. Visit the Web HERE

How To Get In Touch

Website - https://independentautodieselrepair.com/ 

Facebook - https://www.facebook.com/IndependentAutoandDieselRepair

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - podcast@shopmarketingpros.com 

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About the Podcast

The Auto Repair Marketing Podcast
The Auto Repair Marketing Podcast with Kim and Brian Walker. Experts in their field who work with shop owners take it to the next level and create a unique approach to marketing. See the growth in your business you’ve been working so hard for by using time-proven marketing that works, fueled to go further by your shop's uniqueness.