Episode 26

full
Published on:

14th Dec 2022

How To Attract Better Auto Repair Clients [E026]

Hey friends! Welcome to our newest episode of the Auto Repair Marketing Podcast. 

When working with higher-performing shops, they aren’t always looking for more cars. We very often hear that they’re looking to attract higher-quality clients. But how do you do that with your marketing? We answer that question in this episode of The Auto Repair Marketing Podcast.

Talking Points

  • Higher quality marketing
  • Your marketing needs to reflect that you are a high-end shop
  • The overall brand itself
  • Community perception
  • Brand style guide
  • Know like trust (going to record an episode on this)
  • Concierge-like customer service
  • Appearance matters
  • Appearance of the staff
  • Waiting area
  • Bathroom
  • The inside of the shop
  • Parking lot - (this is where they come to die)  
  • Outside of the building
  • Ask your best clients to refer their friends
  • Price out the lower-end clients

Lagniappe (Books, Links, Other Podcasts, etc)

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - podcast@shopmarketingpros.com 

Thanks to our partner, RepairPal. Visit the Web HERE

Show artwork for The Auto Repair Marketing Podcast

About the Podcast

The Auto Repair Marketing Podcast
The Auto Repair Marketing Podcast with Kim and Brian Walker. Experts in their field who work with shop owners take it to the next level and create a unique approach to marketing. See the growth in your business you’ve been working so hard for by using time-proven marketing that works, fueled to go further by your shop's uniqueness.