Episode 21

Published on:

9th Nov 2022

Can Company Culture Have Anything To Do With Marketing?

Aren’t core values something you just hang on your wall and forget about? That’s how I used to feel about them until I had an enlightening. Core values and culture spread throughout your organization - even into your marketing. Kim and I have a conversation about marketing, culture, and core values in this episode. We hope you’ll listen in!

Talking Points

  • Mission. Vision. Values. Everyone talks about them, but not everyone lives them.
  • If you have them - 
  • can you recite them? 
  • Does your team know them - by heart? 
  • Are they so much a part of your company that your customers know them?
  • We were that company. Had them but they lived in a Google Doc or in a frame on the wall that people just walked past. 
  • How we developed our core values.
  • Where are they?
  • On the wall
  • Throughout our website, social, and other marketing
  • On our careers page, interviews, etc
  • In our onboarding
  • In our daily conversations
  • Reviews, Check-ins, Staff Meetings
  • Shieldys 
  • We live them. They’re in us. 

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - podcast@shopmarketingpros.com 

Thanks to our partner, RepairPal. Visit the Web HERE

Show artwork for The Auto Repair Marketing Podcast

About the Podcast

The Auto Repair Marketing Podcast
The Auto Repair Marketing Podcast with Kim and Brian Walker. Experts in their field who work with shop owners take it to the next level and create a unique approach to marketing. See the growth in your business you’ve been working so hard for by using time-proven marketing that works, fueled to go further by your shop's uniqueness.