Episode 13

Published on:

14th Sep 2022

Finding Your Shop's Purple Cow with Vic Tarasik [E013]

What would you do if you were driving the backroads passing field after field full of white, black, and brown cows, and all of a sudden you saw a purple cow? You’d probably stop your car, take pictures of the cow, post on social media, and tell everyone you know about it! Don’t you wish people would have that kind of reaction to your auto repair shop? In this episode, we talk to Vic Tarasik of Shop Owner Coach about how to find your shop’s purple cow.

Talking Points

  • What is a Purple Cow?
  • Fitting in is failing, its a crowded marketplace, so not standing out equals being invisible
  • Using your purple cow to attract + retain customers
  • Using your purple cow to attract + retain technicians
  • Examples of some famous purple cows

How To Get In Touch With Vic Tarasik

Email - vic@shopownercoach.com

Website - Shop Owner Coach

How To Get In Touch With Shop Marketing Pros

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - podcast@shopmarketingpros.com 

Lagniappe (Books, Links, Other Podcasts, etc)

Meta Description - Getting people to notice and talk about your shop is a goal of every shop owner.  Join us and Vic Tarasik as we talk about Seth Godin’s book, “Purple Cow”

Thanks to our partner RepairPal. Visit the Web HERE

How to Connect With Kim and Brian

Email: info@shopmarketingpros.com 

Shop Marketing Pros Website HERE

Meet us at the many industry events throughout the year.

Show artwork for The Auto Repair Marketing Podcast

About the Podcast

The Auto Repair Marketing Podcast
The Auto Repair Marketing Podcast with Kim and Brian Walker. Experts in their field who work with shop owners take it to the next level and create a unique approach to marketing. See the growth in your business you’ve been working so hard for by using time-proven marketing that works, fueled to go further by your shop's uniqueness.